
American Apparel took one on the chin yesterday in their bid to become the retail hipster clothing equivalent of Starbucks. AA's quest for even more real estate in SF was denied as angry Mission district residents expressed discontent with a proposal to put bright-colored cotton outfits on Valencia St.
Mission district residents opposed to AA's encroachment cited that AA's presence would incite a bumrush of retail chains in the Mission, thus killing the character of the Mission and forcing an increase in rent rates. Apparently the ever increasingly gentrified Mission is wagging their finger at chains usurping the empty lots on Valencia.
This is a bit ironic to me. It's also a bit hypocritical since the Mission is becoming "whiter" and "hipper" (2 characteristics I find synonymous with AA) as I type. Traditionally a Latino haven, cheap rents and ghetto fabulousness have beckoned scensters from all corners of the globe to divirge on the Mission.
(I'm wearing a very comfortable henley from AA right now so I too could come off as a hypocrite. I admit this.)
AA wanting more retail space in the Bay Area is baffling since they just opened a store near Chinatown, already have a location in Haight-Ashbury and have two burgeoning store fronts on Berkeley's campus. The kids on Valencia are already wearing AA. This is like trying to put a Walmart next to a Costco.
I do appreciate the effort from Missionites to keep the Mission chain store-free. It's as if they're saying "Keep San Francisco weird". That's a positive. Add the fact that AA has a sleazy rep (peep their pseudo-porn ads)and it's easy to see why they're opposed.
The news: http://missionlocal.org/2009/02/mission-residents-1-american-apparel-0/